PE-native
As a leader on a software-focused PE firm's value creation team, Nick owned pricing's contribution to portfolio returns while participating in Investment Committee and supporting live diligence.
Hands-on
Senior-only work, done by the person you meet: pricing analysis, customer research, and workshops with your team. Solutions get co-designed with key stakeholders every step of the way.
Bias to action
Every engagement includes implementation support with measurement to drive actionable solutions, not academic recommendations.
Nick has spent his career building pricing expertise from multiple angles: as a consultant at Simon-Kucher & Partners, as an operator inside Hinge Health's Business Operations & Strategy team through its pre-IPO growth, and for three and a half years on Serent Capital's value creation team.
Valigned’s approach comes directly from Nick’s experience at Serent Capital, where he led 20+ monetization initiatives across the portfolio that drove more than $100M in equity value. He also built an investor’s perspective, participating in 150+ Investment Committee meetings and supporting diligence on 10+ late-stage opportunities, several of which became platform investments.
Valigned exists to close two gaps:
Most pricing consultancies either lack a real operator or investor perspective, or can’t engage economically with lower-middle and middle-market companies.
Software companies have rushed to ship AI functionality without a real plan to monetize it. Many now need to rethink their revenue model.
Nick works as an embedded operator, building real relationships with functional owners. All engagements include implementation support with measurement so he can drive results alongside your team.
Enterprise Software
Financial Services
Healthcare
Cyber & IAM
Infrastructure & Dev Tools
Government & Public Safety
Human Capital Management
Legal
Life Sciences
Education
Procurement
Field Services
Hospitality
Automotive
and more
Most engagements start with a Monetization Diagnostic, which informs opportunity prioritization. Scope can be customized to combine any services. Timelines vary by scope, generally ranging from 4-16 weeks. Every engagement is fixed-fee against a defined deliverable set, and includes implementation support with a way to measure outcomes.
ASSESS
Monetization Diagnostic
Where value is leaking, where the upside sits, and what to tackle first.
Competitive Pricing Intelligence
Live in-market pricing and packaging via mystery shopping.
Pricing Diligence
Pricing power and upside assessment for deal teams.
EXECUTE
Pricing Model Transition
Seats to usage, flat to tiered, evaluated and executed.
New Product & AI Monetization
Willingness-to-pay and GTM plan for new functionality that drives growth.
Post-Merger Pricing Integration
Unify pricing and packaging to enable the cross-sell motion post-close.
Packaging & Bundling Design
Tiers and bundles redesigned to sharpen differentiation and upsell.
Price Level Optimization
Embedded pricing opportunity across install base and new logo reset.
Payments Monetization Strategy
Processing economics (card, ACH) evaluated alongside software pricing.
Whether you’re evaluating a live monetization challenge inside a portfolio company or assessing pricing power ahead of a deal, I’d like to hear about it. Book a time directly, or send a note to nick.stailey@valigned.co and I’ll be in touch.
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